The 8 Best Social Media Tools for Travel Agents

Social media tools are great for agents who travel. You can attract more clients, and also advertise your business. You likely already have an Instagram and Facebook account Tools for Travel Agents your business. Here are 8 social media management tools you can get for free, that you should use.

Hootsuite

Hootsuite makes it easy to manage all of your social networks from one location. Hootsuite lets you link all of your social media accounts. Instead of having to log in individually to your Instagram, Twitter, and Facebook accounts, Hootsuite can be used as a hub. Hootsuite allows you to manage all your comments, posts, and replies from all platforms right from your dashboard. Hootsuite allows you to schedule posts on these platforms ahead of your trip. Hootsuite allows you to choose the time and date that each post will be published. This allows you to enjoy your trip while keeping your social media pages updated. Win-win!

Buffer

Buffer is very similar with Hootsuite. Buffer only allows you to schedule posts. Hootsuite also handles comments and replies. Buffer is the right tool for you if you need to create lots of content but still want it published periodically.

Bitly

You have many options to market your business as a travel agent through social media. To keep your social media accounts current, you can share articles on news in the travel sector to your Twitters and Facebook. One option is to share blog posts about the industry and the intricacies of being an agent. Bitly should be used if you do either of these. Bitly transforms long URL links into share-friendly, short links that can be posted on Twitter.

Google Analytics

Google Analytics is an incredible free resource that any online business can use. When you connect it to your webpage, you will get invaluable data, such as the countries from which you are receiving the most visitors, their search terms, and the time they visit your site. This information can be used to determine your audience and where you should post ads for your travel agency.

SurveyMonkey

SurveyMonkey makes it easy and free to create surveys for your clients. SurveyMonkey allows you to send surveys to your clients as a travel agent to gauge their satisfaction.

SurveyMonkey also allows you to gather feedback from your clients regarding your trip and activity selections, as well as to find out what services they would prefer to be offered by you. Perhaps you offer vacation packages, but clients are interested in other activities. SurveyMonkey allows you to create surveys and send them out for free.

Grammarly

Is there a word you have trouble spelling? You might have six words. Grammarly is able to help. Grammarly allows you to proofread your content before you send it to someone. Grammarly is more than just a spelling tool. Grammarly recently launched a new feature that detects the tone of your text to ensure that you are communicating the right message.

Canva

Do you remember those cute infographics with colorful information that you see on your friends’ Instagram accounts and then post to your story? Canva was probably the source of these infographics. Canva makes it easy to create posters, invitations and graphics. Canva has been used before to design resumes. Canva allows you to create your own templates or use one of the pre-made templates. You can create a shareable image to post on Instagram and Twitter, and promote your business.

Typito

Typito should be used if your YouTube or TikTok accounts are being used for business purposes, or if content has been posted to Instagram Reels. You can think of Typito as Canva but for video. Typito allows users to create whatever they want, and then drag and drop that text onto the video.

You don’t have to be a travel agent to make videos. There are tons of videos you can make that will help you get new clients. Videos that describe your business can be made, as well as compilations of footage from previous client trips. Or, you can simply give advice to potential travel agents.